Privacy Policy

Emma Bridgewater values its customers and respects their privacy. Any information we collect about you is held with the utmost care and security.

You will be asked to register your name, address, telephone number and email address to access some of the services and features offered on our website. Once you have completed registration your information will be stored in ‘My Account’ and you can change your personal details in there at any time.

We also collect some data you provide, even if you do not complete your registration. Any contact details and other data we collect may be used to contact you, to help us understand if you need any more help with your order.

If you place an order on our website you may also be required to provide credit or debit card details.

The information you give us is used in several ways:


Your information allows us to fulfil your order, ensuring it will be delivered correctly and to maintain your account.

Customer Service

We ask for your contact details, such as your email address and telephone number, to enable us to answer any questions you have.

Keeping you informed

To keep you up to date with our latest products, news, promotional offers and events we will contact you by email or post. When registering your details you may also choose to receive information from carefully selected companies.

You will not be sent any unsolicited materials unless you indicate that you would like to receive details about products, offers and events etc. when you register. We do not provide your personal details to other companies or individuals for their marketing purposes unless you have indicated when you registered that you wish to receive information about other companies’ products, offers and services.


The Emma Bridgewater ordering system uses cookies to record a unique reference on your computer, this means it recognises your computer when you access and log into ‘My Account’ with your username and password. The use of cookies saves you having to enter the basic contact information that you provided on setting up your account. Our cookies do not remember your credit card details.

Emma Bridgewater is committed to protecting the information we collect from you, which we use to enhance your experience of using our site and to provide you with the products and services you request from us. You can at any time change and update the information you have provided by logging into ‘My Account’.

The Emma Bridgewater website also uses cookies when you are not logged into your account, to enable use of the website and aid with search and other functions. For full information on our use of cookies and how you can enable, disable or edit your cookie settings please view our Internet Advertising & Cookies page.

Mailing List

Emma Bridgewater will send you special offers and promotions by post and email. If you do not want to receive our offers and promotions by email or post, you can unsubscribe by visiting the communications options page at any time found under ‘My Account’. You can also unsubscribe from emails by clicking the unsubscribe button on any of our promotional emails. Please note that it can take up to 24 hours to fully remove you from our email mailing list so you may receive one or two whilst it is being processed. Our catalogues are printed weeks in advance so you may also receive a mailing whilst your unsubscription is being processed. If you have any further questions, please contact us at or by calling us on 0844 243 9266 (Monday - Friday 8:00am to 5:30pm). Service emails relating to your account and order cannot be unsubscribed from and will continue to be sent.