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These NEW Iconic Summer Icons are going to make waves. Choose your favourite from a retro bathing suit, tricoloured rocket lollies, chips… (don’t forget the vinegar) or bucket and spade... OR collect them all for the PERFECT set on the beach.Let's take a look at the history behind the icons and what went into designing our new collection... 

SHOP SUMMER ICONS

Rocket Lollies

It feels like a long time since anyone has attempted to unseat the mainstays of the ice lolly world - The Rocket Lolly. The shapes have changed, sprinkles has been added and all sorts of flavours has been tried and tested (any one for a frozen cocktail?) but Rocket Lollies remain a staple of British Summertime. 

Keep turning the mug and you'll see one of the lollies has had a bite taken!

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What could have been... 

What could have been... Take a look at our design teams sketches, you'll spot the four icons who made the cut... but are they any you wish we went with? Do let us know over on Instagram if there are any icons you'd LOVE to see next... 

Bathing Suit

The history of women’s swimwear reflects the changing tides of trends and culture.

Swimsuits started to shrink and hug the body more closely. As time went on, women dared to bare more skin, turning bathing suits into a fashion statement. Do you have any of these retro bathing suits in the back of your chest of drawers?

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Summer Icons

Wish you were here. Our NEW Iconic Summer Icons are going to make waves. Choose your favourite from a retro swimming suit, tricoloured rocket lollies, chips… (don’t forget the vinegar) or bucket and spade... OR collect them all for the PERFECT set on the beach.

shop now

Chips

The saltiness of fish and chips can be tasted on the air at the seaside - a match made in heaven.

What is chips at the sea without vinegar... spin the mug and see the bottle! Psst... previous version of this mug had a hungry seagull in place of the bottle.