Behind The Design: Summer Icons

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These NEW Iconic Summer Icons are going to make waves. Choose your favourite from a retro bathing suit, tricoloured rocket lollies, chips… (don’t forget the vinegar) or bucket and spade... OR collect them all for the PERFECT set on the beach.Let's take a look at the history behind the icons and what went into designing our new collection...
What could have been... Take a look at our design teams sketches, you'll spot the four icons who made the cut... but are they any you wish we went with? Do let us know over on Instagram if there are any icons you'd LOVE to see next...