About Us

Emma Bridgewater: A World Built to Last

Since 1985, Emma Bridgewater has been creating hand-decorated pottery in Stoke-on-Trent to help people celebrate the colourful patterns of life. What began with Emma's search for a beautiful everyday mug has grown into a British pottery company rooted in craftsmanship, creativity, and everyday rituals.

visit the factory

Our Story

1985 → First Pottery Collection

1990s → Spongeware Revival

2000s → Factory Experiences

2022 → Certified B Corp

Today → 1.3m pieces produced annually, all decorated in Stoke-on-Trent

what we stand for

The Enduring Pillars of Emma Bridgewater

Made In Stoke-on-Trent
Hand-decorated pottery made in England.
British Rituals
Tea, toast, family meals and seasonal celebrations.
Craftsmanship
Traditional skills passed down through generations.
Emotional Warmth
Objects designed to be loved, used and gifted.
Collectability
Patterns that become part of family traditions.

discover our craft

Every Piece Has A Story

How Our Pottery Is Made
Follow the journey from raw clay to finished pottery. Every piece passes through multiple skilled hands before leaving our Stoke-on-Trent factory.
What Is Spongeware?
Discover the traditional Staffordshire decorating technique.
What Is Lithography?
Learn how our most detailed illustrations are carefully applied by hand using ceramic lithography.
What Is Creamware?
Explore the history of Staffordshire creamware and why it remains at the heart of Emma Bridgewater pottery.
Handmade Characteristics
Understand the unique variations that make every handmade piece one of a kind.
Caring For Your Pottery
Tips and advice to help your pottery be enjoyed for generations.