Promo banner

Peter Rabbit is going on tour and making a special stop at the Emma Bridgewater Factory! 


Our huge Peter Rabbit statue (dressed in his Peter in the Garden pattern) is in residence from 18 May to the end of June, ahead of his next stop on the Tails on the Tyne art trail this summer in support of St Oswald's Hospice. Come during May half term or June for a proper meet-and-greet and photo with a very busy bunny on tour.

Be among the first to shop selected pieces from our Emma Bridgewater x Peter Rabbit collection at the Stoke Factory Gift Shop from 18 May. Two brand-new patterns will be available exclusively in Stoke before launching online in July (very limited tour merch, you might say). Please kindly note a few of the pieces won’t be ready until July, including our coddlers, quilts, bunting & tea towels.

Try your hand at our iconic sponge decorating technique in the studio (booking required). It’s creative, fun, and suitable for all ages... Peter approves.

Enjoy a free children’s trail around the courtyard and walled garden, with a tasty treat waiting at the end for successful explorers. 

Relax with our summer menu and enjoy delicious snacks and drinks, perfect refuelling for rabbit spotters.

Learn More About Peter Rabbit™ Tales on the Tyne

On 15th July 2026, a new exciting, free public art trail will add colour to the streets, parks and public spaces of Newcastle and North Tyneside – and you’re invited to join the fun!

Peter Rabbit™: Tales on the Tyne is presented by and raising funds for St Oswald’s Hospice. The charity has partnered with creative producers Wild in Art, The World of Peter Rabbit and Headline Partners Newcastle City Council to bring you a free, inclusive art adventure that the whole family can enjoy.

A trail map and App will navigate avid art adventurers across the trail, which will be accessible via public transport, helping you discover each sculpture and unlock a series of rewards and fun facts.

Whilst exciting and inspiring people of all ages to celebrate our beautiful city through creativity, the trail will also increase public awareness about hospice care and its importance and impact on our whole community. 

When the trail ends, the large Peter Rabbit sculptures - including the Emma Bridgewater Peter - will be auctioned to raise funds for St Oswald’s Hospice on 13 October in person at Newcastle Civic Centre or bid online. Tickets to attend in person are available now  via this QR code attached or express interest in bidding online by emailing hello@talesonthetyne.co.uk

Peter Rabbit™: Tales on the Tyne is the perfect summer holiday activity, free for all and packed full of outdoor adventure. And by getting involved, you’ll be showing your support to the patients and families who rely on the care of St Oswald’s Hospice.

Hop, skip and jump into an art adventure

Peter Rabbit™: Tales on the Tyne is the perfect summer holiday activity