Introducing the new Emma Bridgewater x Peter Rabbit™ collection, celebrating 160 years since the birth of Beatrix Potter. The collection is comprised of two ranges taking inspiration from original stencils created by Beatrix Potter’s original art and illustrations which have been re-imagined as sponge-ware designs. The limited edition items, rooted in love for the British countryside help bring the much-loved Tales of Peter Rabbit to life. A selection of the new Emma Bridgewater x Peter Rabbit™ collection will be available to buy exclusively in advance at our Stoke Factory Gift Shop from 18 May and online from 10 July.
Peter Rabbit is packing his bags and heading off on a little tour stop at the Emma Bridgewater Factory! From 18 May to the end of June, he’ll be holding court here in the form of a giant statue (dressed in his Peter in the Garden Emma Bridgewater pattern finest) before hopping off to the Tails on the Tyne art trail in support of St Oswald's Hospice.
While he’s in town, you can say hello, snap a photo, grab first dibs on the new Emma Bridgewater x Peter Rabbit™ collection, have a go at pottery decorating, and follow the family trail, just don’t expect him to sit still for long… he is on tour, after all.
PETER RABBIT™ © Frederick Warne & Co. 2026. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.